CX & Product Strategy · Growth Alignment · Service Design
Helping organizations turn complexity into clarity.
Data-led · Insight-driven · Customer-first
Paulina Rozalia Wiklo
Product & CX Strategist with 15+ years of experience across design, research, and service design, and over 8 years leading CX and product initiatives that bridge customer insight with business growth.
I help organizations navigate complexity to turn relevant metrics and insights into practical, customer-focused solutions that drive business impact.
With deep experience across design, product, and CX strategy, I partner with leadership and cross-functional teams in SaaS, technology, and service industries to:
    •    Define product vision and brand direction
    •    Validate market potential and refine product–market fit
    •    Translate customer insights into strategic growth decisions
    •    Align teams around measurable, outcome-driven goals
    •    Turn complex challenges into focused strategies that deliver real growth
My work connects customer needs, commercial priorities, and strategic execution — ensuring every decision drives business impact.
I bring a designer’s curiosity and a strategist’s discipline to every engagement, combining data, experimentation, and storytelling to craft actionable strategies that lead to sharper direction, more relevant products, and stronger customer relationships.
I am available for consultancy and short-term projects in 2026.
Let's connect on LinkedIn.
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